Design Deliverables
2017 – 2019
Art Director, Graphic Designer
Art Director, Graphic Designer
Ecommerce Website
Product Design
Packaging Design
Misc. Print Design
Product Design
Packaging Design
Misc. Print Design
Yaasa
Delivering ground-breaking adjustable furniture and luxurious accessories, Yaasa differentiates itself from the new wave of bed-in-a-box companies by the promise of wellness, comfort, sustainability, and a seamless customer experience.
As the Designer and Art Director, I was responsible for bringing the Yaasa brand and Yaasa Studios sub-brand into existence through identity design, marketing materials, packaging, apparel, product designs, and two ecommerce websites.
While at Yaasa, I also worked with the team on two successful kickstarter campaigns for one-of-a-kind wellness blankets, The Infinity Blanket and The Elements Blanket.
As the Designer and Art Director, I was responsible for bringing the Yaasa brand and Yaasa Studios sub-brand into existence through identity design, marketing materials, packaging, apparel, product designs, and two ecommerce websites.
While at Yaasa, I also worked with the team on two successful kickstarter campaigns for one-of-a-kind wellness blankets, The Infinity Blanket and The Elements Blanket.
A Tale of Two Brands
While Yaasa functioned as the global brand, we needed to create a US specific brand to help differentiate our product offerings, as well as bring enhanced versions of our products to US customers. We needed to have a unique design for the Yaasa global brand to work alongside the more niché Yaasa Studios brand. This meant creating an aesthetic that, while different, come from the same family.
Yaasa Ecommerce Site
With a passionate collective of designers, innovators, and creators, our unique synergy allowed us to create a website that not only displayed Yaasa's beautiful products, but gave users a seamless and simple interface to browse and eventually purchase.
Through photography and clean spaces, we wanted to convey the emotive tone of the brand while also educating potential consumers about the wellness benefits of our adjustable beds, mattresses, and blankets.
The website was designed in an entirely modular format so that all the content blocks could be moved or repositioned to maximize user engagement and page interaction.
Through photography and clean spaces, we wanted to convey the emotive tone of the brand while also educating potential consumers about the wellness benefits of our adjustable beds, mattresses, and blankets.
The website was designed in an entirely modular format so that all the content blocks could be moved or repositioned to maximize user engagement and page interaction.
Yaasa Studios Ecommerce Site
Yaasa Studios and Yaasa are different from each other in a few simple ways. One of the main differences was that on Yaasa Studios' website you were able to customize your mattress based on your sleeping position.
Each customer would be able to answer a short three question survey to get a mattress that was customized for their sleep habits. The survey was easy to navigate and finish quickly, and was directly connected to our internal inventory management system and ecommerce platform.
Each customer would be able to answer a short three question survey to get a mattress that was customized for their sleep habits. The survey was easy to navigate and finish quickly, and was directly connected to our internal inventory management system and ecommerce platform.
The Infinity Blanket and The Elements Blanket
To help get Yaasa up and running as a recognized name, we wanted to create something that's never been done before.
Using a new material called Celliant, which uses microscopic ceramic particles to reflect UV light, we created the first ever B2C UV therapy blanket. After a successful kickstarter campaign, the entire first and second run of the Infinity Blanket sold out in a matter of weeks. The following year, we improved on the Infinity Blanket, adding naturally harvested materials, creating The Elements Blanket. I had the pleasure of designing both.
Using a new material called Celliant, which uses microscopic ceramic particles to reflect UV light, we created the first ever B2C UV therapy blanket. After a successful kickstarter campaign, the entire first and second run of the Infinity Blanket sold out in a matter of weeks. The following year, we improved on the Infinity Blanket, adding naturally harvested materials, creating The Elements Blanket. I had the pleasure of designing both.
Yaasa
2017 – 2019
Delivering ground-breaking adjustable furniture and luxurious accessories, Yaasa differentiates itself from the new wave of bed-in-a-box companies by the promise of wellness, comfort, sustainability, and a seamless customer experience.
As the Designer and Art Director, I was responsible for bringing the Yaasa brand and Yaasa Studios sub-brand into existence through identity design, marketing materials, packaging, apparel, product designs, and two ecommerce websites.
While at Yaasa, I also worked with the team on two successful kickstarter campaigns for one-of-a-kind wellness blankets, The Infinity Blanket and The Elements Blanket.
As the Designer and Art Director, I was responsible for bringing the Yaasa brand and Yaasa Studios sub-brand into existence through identity design, marketing materials, packaging, apparel, product designs, and two ecommerce websites.
While at Yaasa, I also worked with the team on two successful kickstarter campaigns for one-of-a-kind wellness blankets, The Infinity Blanket and The Elements Blanket.
Design Deliverables
Ecommerce Website
Product Design
Packaging Design
Misc. Print Design
Product Design
Packaging Design
Misc. Print Design
A Tale of Two Brands
While Yaasa functioned as the global brand, we needed to create a US specific brand to help differentiate our product offerings, as well as bring enhanced versions of our products to US customers. We needed to have a unique design for the Yaasa global brand to work alongside the more niché Yaasa Studios brand. This meant creating an aesthetic that, while different, come from the same family.
Yaasa Ecommerce Site
With a passionate collective of designers, innovators, and creators, our unique synergy allowed us to create a website that not only displayed Yaasa's beautiful products, but gave users a seamless and simple interface to browse and eventually purchase.
Through photography and clean spaces, we wanted to convey the emotive tone of the brand while also educating potential consumers about the wellness benefits of our adjustable beds, mattresses, and blankets.
The website was designed in an entirely modular format so that all the content blocks could be moved or repositioned to maximize user engagement and page interaction.
Through photography and clean spaces, we wanted to convey the emotive tone of the brand while also educating potential consumers about the wellness benefits of our adjustable beds, mattresses, and blankets.
The website was designed in an entirely modular format so that all the content blocks could be moved or repositioned to maximize user engagement and page interaction.
Yaasa Studios Ecommerce Site
Yaasa Studios and Yaasa are different from each other in a few simple ways. One of the main differences was that on Yaasa Studios' website you were able to customize your mattress based on your sleeping position.
Each customer would be able to answer a short three question survey to get a mattress that was customized for their sleep habits. The survey was easy to navigate and finish quickly, and was directly connected to our internal inventory management system and ecommerce platform.
Each customer would be able to answer a short three question survey to get a mattress that was customized for their sleep habits. The survey was easy to navigate and finish quickly, and was directly connected to our internal inventory management system and ecommerce platform.
The Infinity Blanket and The Elements Blanket
To help get Yaasa up and running as a recognized name, we wanted to create something that's never been done before.
Using a new material called Celliant, which uses microscopic ceramic particles to reflect UV light, we created the first ever B2C UV therapy blanket. After a successful kickstarter campaign, the entire first and second run of the Infinity Blanket sold out in a matter of weeks. The following year, we improved on the Infinity Blanket, adding naturally harvested materials, creating The Elements Blanket. I had the pleasure of designing both.
Using a new material called Celliant, which uses microscopic ceramic particles to reflect UV light, we created the first ever B2C UV therapy blanket. After a successful kickstarter campaign, the entire first and second run of the Infinity Blanket sold out in a matter of weeks. The following year, we improved on the Infinity Blanket, adding naturally harvested materials, creating The Elements Blanket. I had the pleasure of designing both.
